A Historic First Appearance of NFT Art at Hong Kong’s Most Prominent FinTech Expo
A Pioneering Move to Strengthen the Exchange’s Competitiveness Amid Global Crypto Boom
Hong Kong, November 3, 2021 – AAX, the world’s first cryptocurrency exchange to be powered by LSEG Technology, is announcing its entry into the global NFT marketplace with the introduction of five NFT artworks that will be exhibited at the Hong Kong Fintech Week 2021. The NFT art pieces originating from AAX will bring to life the thematics of ‘Crypto Gods’ and are co-created with FrankNitty3000, a visual motion artist whose work has been exhibited at the Gucci Garden in Florence, galleries in Amsterdam, London, Beijing, and Tokyo.
Ben Caselin, Head of Research & Strategy at AAX said, “We believe it’s the right time to introduce an NFT marketplace to the AAX platform, not because the biggest players in this industry are making similar moves, but because we see enormous potential in how NFTs drive the adoption of crypto and because we see the significance of what NFTs in a wider macro context.”
Before unveiling more details about its NFT marketplace and this new initiative, AAX Exchange hopes to engage users in a deeper reflection of how art, celebrities, and pop culture play a major and impactful role in the world of crypto. By collaborating with the artist, AAX also aims to capture the deeper principles underlying crypto culture and practice, notably decentralization, immutability, and innovation, to name a few. Through conversations about the soon-to-be minted NFT pieces, art enthusiasts, crypto investors, and pundits may hopefully be able to reflect on the interconnection between modern society and NFTs and realize the momentum at which innovation in the fintech industry is growing.
The Crypto Gods NFT Series consist of five artworks that are named ‘The Great Balancer’, ‘God of All Treasuries’, ‘The Twitter Templar’, ‘Godfather of Blockchain’, and ‘The Unguided Force in Space’ , all of which are inspired by real-life figures. Core concept of the creations originated from the belief that humanity is still living in the early days of its digital destiny. AAX would like to ‘invoke’ the image of the primordial gods of cryptocurrencies, juxtaposing crypto celebrities with ancient gods to form a modern pantheon of crypto mythology. Each ‘God’ embodies a larger-than-life quality that dominates the world of crypto and market fluctuation. Although opinions towards them may vary, they will serve to provoke a wider discussion and a deeper contemplation about the future of blockchain, cryptocurrency, NFT, and beyond.
The exhibited NFTs, which have been minted on the Solana blockchain, will be put on auction after Hong Kong Fintech Week and the Bitcoin & Beyond Virtual Summit that AAX is co-hosting. More details about the auction will be announced in due course.
“At AAX, we always have to strike a balance between what we believe is a correct direction and more sustainable, and what users are actually coming for due to hype. It is exciting to see the next-stage development while exploring and promoting what we think offers solid and long-term value to our global community.” Caselin remarked.
Notes to editors:
Access to press materials and the Crypto Gods NFT artworks:
Favored by more than a million users in over 100 countries, AAX is the world’s first cryptocurrency exchange to be powered by LSEG Technology, and the first to make the switch to the Satoshi Standard (SATS) to drive the adoption of Bitcoin.
Connecting traders, innovators, NFT-artists, high-net-worth investors as well as the unbanked, AAX’s mission is to help ground digital assets in the real world and bring the benefits of sound money to everyone.
Starting his dynamic career in The Netherlands, Frank graduated from the esteemed Design Academy Eindhoven in the early 2000s, an institute notorious for producing some of the world’s best design talent.
Since 2014, Frank has been gaining notoriety as a visual motion artist under the moniker FrankNitty3000. As a self-proclaimed Guerrilla Luxury Deconstructivist, he has collaborated with worldwide fashion, cosmetics, and luxury brands such as Gucci, Burberry, Louboutin, and Dior. His work has been exhibited at the Gucci Garden in Florence, galleries in Amsterdam, London, Beijing, and Tokyo.